商務(wù)英語(yǔ)綜合教程（21世紀(jì)高職高專規(guī)劃教材·商務(wù)英語(yǔ)系列）
- 所屬分類：
- 作者：
張啟途 編著
- 出版社：
北方交通大學(xué)出版社
- ISBN：9787810827744
- 出版日期：2008-5-1
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原價(jià)：
￥35.00元
現(xiàn)價(jià)：￥26.30元
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圖書(shū)簡(jiǎn)介
本教材針對(duì)實(shí)際貿(mào)易工作需要，結(jié)合高職高專教學(xué)特點(diǎn)和學(xué)生的實(shí)際情況，采用雙語(yǔ)模式，從商務(wù)英語(yǔ)口語(yǔ)、商務(wù)英語(yǔ)函電、商務(wù)談判技巧、外貿(mào)單證、電子商務(wù)等多個(gè)方面綜合講授貿(mào)易過(guò)程中最重要的內(nèi)容。
本教材共6大部分16個(gè)單元，分別講述商務(wù)溝通、業(yè)務(wù)關(guān)系的建立、商務(wù)談判、合同的履行、外貿(mào)單證及電子商務(wù)等方面的相關(guān)內(nèi)容。本教材語(yǔ)言通俗易懂，內(nèi)容新穎、實(shí)用，可引導(dǎo)學(xué)生進(jìn)入一個(gè)直觀的仿真的商務(wù)環(huán)境中學(xué)習(xí)，從多方面訓(xùn)練學(xué)生的貿(mào)易實(shí)戰(zhàn)能力。
本教材主要適用于高職高專院校、本科院校舉辦的二級(jí)職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院和民辦高校使用，主要針對(duì)商務(wù)英語(yǔ)專業(yè)和經(jīng)貿(mào)專業(yè)的學(xué)生，以及電子商務(wù)等其他專業(yè)的學(xué)生，還可供其他自學(xué)者及相關(guān)從業(yè)人員參考。
目錄
Part I Business Communications .
Unit One Business English Writing and Speaking
Section 1 Business English Writing
Section 2 Business English Speaking
Section 3 Negotiation Strategies
Exercises
Uint Two Modern Communication Tools
Section 1 E-mail
Section 2 TradeManager
Section 3 Skype
Section 4 Negotiation Strategies
Exercises
Part II Establishing Business Relationships
Unit Three Establishing Business Relationships
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exer ises
Part III Business Negotiations
Unit Four Inquiries and Replies
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exercises
Unit Five Offers, Counter-offers and Acceptance
Section 1 Dialogue
Section 2 Specimen Letters
Section 3 Negotiation Strategies
Exercises
Part IV Performance of Contracts
Unit Six Contracts
Section 1 Dialogue
Section 2 Specimen Contract
Section 3 Specimen Letters
Section 4 Negotiation Strategies
Exercises
Unit Seven Price
Section 1 Introduction to Price
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Negotiation Strategies
Exercises
Unit Eight Payment
Section 1 Introduction to Payment
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Safe Payment Strategies of E-bank
Exercises
Unit Nine Shipment
Section 1 Introduction to Shipment
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR
Exercises
Unit Ten Packing
Section 1 Introduction to Packing
Section 2 Dialogue
Section 3 Specimen Letters
Section 4 Practical Packing Strategies
Exercises
Part V Documents
Part VI E-commerce
Appendix A Sketch Map of Foreign Trade Procedure
Referencesc
