現(xiàn)代商務(wù)英語(yǔ)綜合教程（第1冊(cè)）附贈(zèng)光盤(pán)
- 所屬分類：
- 作者：
范連穎，王艷 主編
- 出版社：
中國(guó)人民大學(xué)出版社
- ISBN：9787300117041
- 出版日期：2010-5-1
-
原價(jià)：
￥43.00元
現(xiàn)價(jià)：￥37.80元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)：
圖書(shū)簡(jiǎn)介
《現(xiàn)代商務(wù)英語(yǔ)綜合教程》系列教材內(nèi)容由淺入深，由普通商務(wù)常識(shí)逐漸過(guò)渡到專業(yè)性較強(qiáng)的商務(wù)知識(shí)，語(yǔ)言水平也由易到難，適用對(duì)象為大學(xué)一至三年級(jí)的學(xué)生。本書(shū)為《現(xiàn)代商務(wù)英語(yǔ)綜合教程》第一冊(cè)，共十二章，按照每周4～6學(xué)時(shí)設(shè)計(jì)。
目錄
Chapter 1 Introduction to Business
Background Case: Donald Trump Is Back
Listening
Reading: The Miracle of IKEA
Translation
Speaking
Writing
Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
Background Case: Southwest Airlines Recruitment
Listening
Reading: Nike's E-recruitment Strategy
Translation
Speaking
Writing
Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
Background Case: Whose Fault?
Listening
Reading: Effective Business Communication
Translation
Speaking
Writing
Additional Reading: The Great Communicators
Chapter 4 Teamwork
Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
Listening
Reading: Teamwork and Team Building
Translation
Speaking
Writing
Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
Background Case: As Business Travel Increases, So Do Costs and Headaches
Listening
Reading: What Does My Business Benefit from Business Travel?
Translation
Speaking
Writing
Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
Background Case: What's Wrong?
Listening
Reading: Good Etiquette Is Good Business
Translation
Speaking
Writing
Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
Background Case: Investing in Health and Well-Being Leads to Business Success
Listening
Reading: Meeting Business Challenges at Johnson & Johnsor
Translation
Speaking
Writing
Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
Background Case: Bill Gates' Mysterious New Company
Listening
Reading: Building Your Business... Is Just Like Building a House
Translation
Speaking
Writing
Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
Background Case: Pampers to Expand Product Range, Services in China
Listening
Reading: P&G's Quest for "Wow" Design
Translation
Speaking
Writing
Additional Reading: McDonald's: We're Lovin' It！
