實(shí)用商貿(mào)英語(yǔ)詞匯與句型應(yīng)用
- 所屬分類(lèi)：
- 作者：
（美）James Lam 著，向蔓 編著
- 出版社：
中山大學(xué)出版社
- ISBN：9787306036568
- 出版日期：2010-5-1
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原價(jià)：
￥28.00元
現(xiàn)價(jià)：￥22.40元
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圖書(shū)簡(jiǎn)介
本書(shū)從系統(tǒng)的商貿(mào)基本概念和慣用表達(dá)在商務(wù)環(huán)境中的應(yīng)用入手，系統(tǒng)地介紹了商務(wù)實(shí)用基礎(chǔ)知識(shí)，并為致力于提高英語(yǔ)交流水平的人士提供了職場(chǎng)上必備的英語(yǔ)書(shū)信寫(xiě)作技巧和口頭報(bào)告常用表達(dá)及句型，旨在幫助商務(wù)英語(yǔ)學(xué)習(xí)者和工作者能夠以更加高效的方法學(xué)習(xí)商務(wù)知識(shí)，增加自身商務(wù)交流實(shí)踐能力，并同時(shí)提高英語(yǔ)水平。
全書(shū)由16個(gè)單元組成，各單元間互相聯(lián)系，由淺入深、循序漸進(jìn)地引導(dǎo)學(xué)習(xí)者了解職場(chǎng)基本概念和商貿(mào)運(yùn)營(yíng)操作過(guò)程。
目錄
前言
Unit 1 Business and Company
1.1 Business Organizations
1.2 Setting up a Business: Knowing Your Overheads
1.3 Business Sales Force
1.4 Business Word Groups
1.5 Building Business Phrases [1] : Verb + Noun
1.6 Building Business Phrases [2] : Adjective + Noun
1.7 Building Business Phrases [3] : of Expressions
1.8 Building Business Phrases [4] : Two-word Expressions
Unit 2 Operation in the Office
2. 1 Staff
2. 2 Becoming a Manager
2.3 Word Selection in Contexts
2.4 Increasing Efficiency
2.5 The Electronic Office
2.6 Time Metaphors
Unit 3 Finance
3.1 Who's Who in Finance
3.2 Which Is Which in Finance
3.3 Financial Documents
3.4 Common Acronyms and Abbreviations
3.5 Key Terms in Financial Planning
3.6 What's a Master Budget
3.7 Working Out the Break-even Point
Unit 4 Accounting
4. 1 Accounting
4. 2 Taxation
4. 3 Word Partnerships--Tax
4. 4 Pay
4. 5 Popular Accounting Terms [1]
4. 6 Popular Accounting Terms [2]
Unit 5 Banking
5.1 Key Terms in Banking
5.2 Banking Services [1]
5.3 Banking Services [2]
5.4 Cash Terms
5.5 Borrowing and Lending
5.6 Interest Rates
5.7 Liquid Metaphors [1]
5.8 Liquid Metaphors [2]
Unit 6 Investments & Stocks
6. 1 What Are Stocks or Shares
6. 2 Key Terms in Stocks
6. 3 The Stock Market
6.4 Investments
6. 5 Market News
6. 6 Market Price Idioms
Unit 7 The Economic Environment
7. 1 Understanding News Reports [1]
7.2 Understanding News Reports [2]
7.3 Managing the Economy
7.4 Ecopomic Performance
7.5 Media Idiomatic Expressions -- Colorful Language
7.6 Basic Economic Terms
7.7 The Business Cycle
7.8 Phrasal Verbs -- Recession
Unit 8 Marketing
8.1 Marketing Principles
8.2 The Seven P's
8.3 Buying Behavior
8.4 Marketing Planning [1]
8.5 Marketing Planning [2]
8.6 A New Market
8.7 The Marketing Mix
8.8 Marketing Forecasting [1]
8.9 Marketing Forecasting [2]
8.10 Key Planning Terms
8.11 Choose the Marketing Words
Unit 9 Costing & Pricing
9. 1 Costing Word Partnerships
9.2 Costs
9.3 Identifying Costs
9.4 If the Price Is Right
9.5 Pricing Strategy [1]
9.6 Pricing Strategy [2]
9.7 Pricing-Strategy [3]
9.8 Pricing Policy
9.9 Price Fixing
9. 10 Aggressive Pricing
Unit 10 Advertising and Promotion
10. 1 Planning Advertising
10. 2 Advertising [1]
10. 3 Advertising [2]
10. 4 Advertisements
10. 5 Types of Promotion
10. 6 Strategies of Promotion
10. 7 Public Relations
Unit 11 International Trade
11.1 Import & Export
11.2 International Trade
11.3 Enquiry and Quotation
11.4 Customs
11.5 Payments in International Trade
11.6 Import & Export Abbreviations
11.7 Shipping
11.8 Distribution
Unit 12 Business Letters
12. 1 Business Letter Writing Stages
12. 2 The Format of Business Letters
12.3 To Open and Close a Letter
12.4 Identifying Letter Sections
12.5 Composing Business Letters
12. 6 Business Letter Samples
Unit 13 Job Search Letters
13.1 Resume Writing
13.2 Examples of Resume
13.3 Cover Letter
13.4 Cover Letter Practice [1]
13.5 Cover Letter Practice [2]
13.6 Types of Job Search Letters
13.7 Job Advertisements
13.8 Action Verbs
Unit 14 Job Interviews
14. 1 Interview Process
14. 2 Interview Preparation
14. 3 Questions Often Asked by Interviewers
14. 4 Questions Asked of Interviewer
14.5 Rejections Are Learning Opportunities
14.6 Responding to Job Offers
Unit 15 Oral Presentations
15.1 Opening a Presentation
15.2 Developing a Presentation Topic
15.3 Completing a Presentation
15.4 Examples of Presentation
15, 5 Structuring a Presentation
15.6 Holding a Meeting
15.7 Presentation Voice Practice: Using Your Voice
Unit 16 Clarity in Business Expressions
16. 1 Confusing Words
16.2 Common Expressions [1] : with Take
16. 3 Common Expressions [2] : with In
16. 4 Common Expressions [3] : Make or Do?
16. 5 Word Formation [1]
16.6 Word Formation [2] : Opposites
16.7 Choose the Modifiers [1] : Adjectives
16. 8 Choose the Modifiers [2] : Adverbs
16.9 Idioms [1] : Color Idiom
16.10 Idioms [2]
16. 11 British English vs. American English
Answer Key
Highlights in English and Chinese 各章重難點(diǎn)詞匯(中英文)
Further Reading
