商務(wù)英語(yǔ)函電技能訓(xùn)練
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
王黎明 主編
- 出版社：
機(jī)械工業(yè)出版社
- ISBN：9787111333098
- 出版日期：2011-3-1
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原價(jià)：
￥20.00元
現(xiàn)價(jià)：￥17.60元
-
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圖書(shū)簡(jiǎn)介
本書(shū)根據(jù)高等職業(yè)教育的培養(yǎng)目標(biāo)，按照外貿(mào)崗位群的工作任務(wù)和職業(yè)能力分析而編寫(xiě)，是理論教學(xué)用書(shū)《商務(wù)英語(yǔ)函電》（普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材，書(shū)號(hào)為ISBN978-7-111-21921-7）的配套實(shí)踐教學(xué)用書(shū)。本教材旨在指導(dǎo)學(xué)生開(kāi)展有效的實(shí)訓(xùn)，著重訓(xùn)練學(xué)生在國(guó)際商務(wù)活動(dòng)中與外商進(jìn)行書(shū)面溝通的能力，以培養(yǎng)學(xué)生的職業(yè)核心能力。教材以商務(wù)活動(dòng)及貿(mào)易來(lái)往為主線設(shè)計(jì)內(nèi)容，涉及建立業(yè)務(wù)關(guān)系、詢盤(pán)、報(bào)盤(pán)、還盤(pán)、接受、簽訂合同、寄送形式發(fā)票、促銷(xiāo)、付款方式、包裝、保險(xiǎn)、裝運(yùn)、投訴和索賠等業(yè)務(wù)活動(dòng)。本教材可作為高職高專(zhuān)院校外貿(mào)、商務(wù)英語(yǔ)、金融、經(jīng)濟(jì)管理等專(zhuān)業(yè)教學(xué)用書(shū)。本教材可與《商務(wù)英語(yǔ)函電》配套使用，也可單獨(dú)使用。
目錄
前言
Chapter 1 Layout of a Business Letter
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 2 Establishing Business Relations
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 3 Business Negotiation
Objectives of Training
Part 1 Enquiry and Offer
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Part 2 Counte卜0什er and Acceptance
Probable Working Environment
Training Guidelines
Specimen Letter
Summary of Training
Chapter 4 Sending ProfOrma Invoice
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Specimen Proforma Invoice
Training
Summary of Training
Chapter 5 Signing a Contract
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Contract&Letter
Training
Summary of Training
Chapter 6 Modes of Modern Communication
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Fax
Training
Probable Working Environment
Training Guidelines
Specimen Email
Training
Summary of Training
Chapter 7 Sales Promotion
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 8 Terms of Payment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Part 1 Payment
Part 2 Urging Establishment of L／C
Part 3 L／C Amendment and Extension
Chapter 9 Packing
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 10 lnsurance
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 11 Shipment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 12 Complaints&Claims
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
參考文獻(xiàn)
