
職業(yè)英語(yǔ)——工商管理類
- 所屬分類:
商業(yè)英語(yǔ)
- 作者:
張靜 主編
- 出版社:
機(jī)械工業(yè)出版社
- ISBN:9787111335078
- 出版日期:2011-4-1
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原價(jià):
¥23.00元
現(xiàn)價(jià):¥18.20元
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圖書(shū)簡(jiǎn)介
本書(shū)專門(mén)針對(duì)工商管理類專業(yè)的學(xué)生編寫(xiě)。全書(shū)共10個(gè)單元,每個(gè)單元又分為開(kāi)篇重點(diǎn)內(nèi)容提示、導(dǎo)入問(wèn)題、課文與綜合練習(xí)、閱讀理解、寫(xiě)作、語(yǔ)法、輕松閱讀等模塊,在傳授專業(yè)英語(yǔ)知識(shí)的同時(shí)注重開(kāi)發(fā)和培養(yǎng)學(xué)生的英語(yǔ)應(yīng)用能力,突出“實(shí)用為主,夠用為度”的原則。
本書(shū)內(nèi)容選材新穎,題材廣泛,無(wú)論是課文還是練習(xí),都注重選擇最新的英語(yǔ)材料。課文篇幅短小、實(shí)用,生動(dòng)活潑,努力使英語(yǔ)學(xué)習(xí)寓于趣味性、娛樂(lè)性之中,使得學(xué)生在課堂學(xué)習(xí)和課后自學(xué)都不會(huì)覺(jué)得枯燥乏味。
本書(shū)可作為高職高專院校工商管理類專業(yè)的專業(yè)英語(yǔ)課程教材,也可供從事管理等相關(guān)工作的從業(yè)人員參考使用。
目錄
前言
Unit 1
Passage: Vocational Education in Germany
Reading for Fun: Differences between British and American
Universities
Writing : Letters of Introduction
Grammar: Sentence Patterns
Unit 2
Passage: Vocational Education in China
Reading for Fun: A Regulation for Vocational Students
Writing: Letters of Congratulation
Grammar: Nouns
Unit 3
Passage: Liaoning Jidian Polytechnic
Reading for Fun: The University of Michigan
Writing: Letters of Recommendation
Grammar: Adjectives and Adverbs
Unit 4
Passage: The Role of Advertising
Reading for Fun: Advertising in America
Writing: Thank-you Letters
Grammar : Numerals
Unit 5
Passage: Differences in Corporate Communication Styles
Reading for Fun: When East Meets West
Writing: Letters of Complaint/Claim
Grammar: Modal Verbs
Unit 6
Passage: E-commerce
Reading for Fun: E-business Investments
Writing: Letters of Reservation
Grammar: Disjunctive Questions
Unit 7
Passage : B2B
Reading for Fun: The Growing of E-commerce
Writing : Letters of Confirmation
Grammar: Exclamations and Emphasized Structures
Unit 8
Passage : Multi-model Transport
Reading for Fun: The Multinational Corporation
Writing: Abstracts
Grammar: Object Clauses
Unit 9
Passage : Warehousing
Reading for Fun: Customers in the Digital World
Writing : Agendas
Grammar: Adverbial Clauses I
Unit 10
Passage: The Key to Success for Business
Reading for Fun : Howard Schultz : The Star of Starbucks
Writing : Certificates
Grammar: Adverbial Clauses II
Appendix Chinese Translations and Reference Keys
參考文獻(xiàn)