圖書簡(jiǎn)介

　　《商務(wù)英語(yǔ)學(xué)習(xí)情境教程》是結(jié)合國(guó)際貿(mào)易中進(jìn)出口實(shí)務(wù)的主要業(yè)務(wù)環(huán)節(jié)和實(shí)際的典型工作任務(wù)編寫的學(xué)習(xí)情境式商務(wù)英語(yǔ)教材，打破傳統(tǒng)國(guó)際商務(wù)英浯教材的內(nèi)容與形式，采用任務(wù)引領(lǐng)的方式來(lái)設(shè)計(jì)學(xué)習(xí)情境，將商務(wù)英語(yǔ)知識(shí)點(diǎn)融入實(shí)際的工作場(chǎng)景中�！渡虅�(wù)英語(yǔ)學(xué)習(xí)情境教程》共分為創(chuàng)建公司、參加展會(huì)、參觀工廠、解決問題和招聘員工五大情境以及若干具體的工作任務(wù)，包括市場(chǎng)調(diào)查、確定產(chǎn)品、公司介紹、產(chǎn)品展示、招待顧客、商務(wù)談判、應(yīng)聘工作、公司文化、報(bào)價(jià)、訂貨、付款、包裝、裝船、運(yùn)輸保險(xiǎn)、制單、結(jié)匯、客戶開發(fā)與維護(hù)、廣告、處理投訴等，涵蓋了基本的商務(wù)活動(dòng)內(nèi)容。本書的教學(xué)時(shí)數(shù)為兩個(gè)學(xué)期，教師可以根據(jù)實(shí)際需要對(duì)內(nèi)容進(jìn)行取舍。
　　《商務(wù)英語(yǔ)學(xué)習(xí)情境教程》適合作為高職高專經(jīng)貿(mào)專業(yè)或商務(wù)英語(yǔ)專業(yè)大一、大二學(xué)生的教材，也可以作為社會(huì)上從事商貿(mào)工作人員的參考用書。

目錄

situation one establishing a company
step one establishing your own import and export company
1. cautions to run an export company
2. the organization of a company
3. forming an import and export company
step two developing an export marketing plan
1. multiple choices
2. developing your marketing plan
step three selecting your product
step four naming your company
1. slogan matching
2. finishing your company information
3. making your business cards
step five making your company profile
1. composing your company profile
2. writing a company profile for wal-mart stores
situation two attending trade fairs
step one domestic trade fairs
1. finding out about domestic trade fairs and get ready for them
2. inviting some guests
3. negotiating with visitors
4. entertaining your guests (chinese food)
5. following-up the business
step two international trade fairs
1. finding out about trade fairs abroad
2. booking international air tickets
3. arranging a hotel abroad
4. flying to another country
5. negotiating with visitors
6. having dinner with customers (western food)
situation three a factory tour
step one meeting guests at airport
1. matching the marks with their names
2. reproducing the situation
step two visiting your factory
1. drawing a factory layout
2. drafting a conversation for your factory tour
step three presenting your company
1. imitating the situation
2. describing company profiles
3. a project
step four presenting your products
1. presenting your products with a dialogue
2. a small project
3. composing a catalogue sheet
step five discussing with your customers
1. having a negotiation
2. packing and transportation
situation four solving problems
step one dealing with complaints and problems
1. making complaints
2. entertaining claims
step two finding a solution
1. refunding for a claim
2. sending maintainers to solve the problems
situation five recruiting staff
step one interview
1. candidates' skills
2. hair style and dress style for a job interview
3. composing a dialogue for the interview
4. matching the titles
5. describing the interview situations
6. writing a cv to apply for a job
7. debate competition
sten two staffoualitv
1. multiple choice
2. business protocols
3. word puzzle
4. multiple intelligences survey
vocabulary
參考文獻(xiàn)

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