新編國(guó)際商務(wù)英語(yǔ)函電
- 所屬分類(lèi)：
商務(wù)、職場(chǎng)..
- 作者：
程同春 主編
- 出版社：
東南大學(xué)出版社
- ISBN：9787810508612
- 出版日期：2011-1-1
-
原價(jià)：
￥32.00元
現(xiàn)價(jià)：￥25.60元
-
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圖書(shū)簡(jiǎn)介
國(guó)際商務(wù)英語(yǔ)函電是對(duì)外經(jīng)濟(jì)貿(mào)易專(zhuān)業(yè)或國(guó)際商務(wù)英語(yǔ)專(zhuān)業(yè)教學(xué)的主干課程。本書(shū)根據(jù)對(duì)外經(jīng)貿(mào)商務(wù)活動(dòng)的實(shí)際運(yùn)作過(guò)程，按照邀請(qǐng)、安排訪問(wèn)、建立貿(mào)易關(guān)系、詢盤(pán)及答復(fù)、報(bào)價(jià)、報(bào)盤(pán)、還盤(pán)、訂購(gòu)、執(zhí)行定單、支付、包裝、裝運(yùn)、保險(xiǎn)、索賠與理賠、代理等各個(gè)業(yè)務(wù)環(huán)節(jié)編寫(xiě)，內(nèi)容精選，材料新穎，語(yǔ)言規(guī)范，可操作性強(qiáng)。體現(xiàn)了實(shí)用性、針對(duì)性、技能性和知識(shí)性的有機(jī)結(jié)合。通過(guò)形式多樣的練習(xí)訓(xùn)練，重在培養(yǎng)學(xué)習(xí)者對(duì)現(xiàn)代商務(wù)英語(yǔ)的實(shí)際應(yīng)用能力。
本書(shū)可作為高等學(xué)校和高等職業(yè)技術(shù)學(xué)院對(duì)外經(jīng)貿(mào)與商務(wù)專(zhuān)業(yè)教學(xué)用書(shū)，也可供具有相當(dāng)英語(yǔ)水平的涉外經(jīng)貿(mào)、商務(wù)工作專(zhuān)業(yè)人員培訓(xùn)、進(jìn)修或自學(xué)之用。
目錄
Unit 1
Business Letter Writing
Layout of Business Letters
Writing Principles of Business Letters
Unit 2
Invitation and Arrangement of Visits
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 3
Establishing Business Relations
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 4
Enquiries and Replies
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 5
Quotations, Offers and Counter-offers
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 6
Sales Promotion
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 7
Orders and Their Fuffilment
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Comprehension
Unit 8
Payment
Introduction
Points for Attention
Business Letters
Language Points
Word Study
Useful Sentence Menu
Exercises
Reading and Conrehension
……
